China Market Analysis

A. Market Characteristics & Strategic Value

■ The World’s Second-Largest Economy and a Rapid Post-COVID Recovery Leader

  • As of 2020, China ranked second globally with a GDP of $14.7 trillion (World Bank) and was home to the world’s largest population of 1.4 billion.
  • China was the first major economy to recover from the COVID-19 pandemic, thanks to strict containment measures and aggressive vaccination campaigns. By the end of 2021, an estimated 85–90% of the population was covered by vaccination.

■ A Promising Import Market with Diverse Consumer Segments

  • China is the world’s second-largest consumer market after the United States.
  • Demand continues to rise for both essential consumer goods (e.g., cosmetics, food) and high-tech products (e.g., semiconductors, display equipment, new energy vehicles), offering strong potential for Korean exports.
  • Economic growth has diversified consumption patterns, with significant growth in the middle class, female purchasing power, the senior economy, and Gen Z consumers.

B. Exports

■ Robust Export Growth and Widening Trade Surplus

  • China’s total trade volume reached ¥28.3 trillion, up 22.7% YoY.
    • Exports: ¥15.55 trillion (+22.7%)
    • Imports: ¥12.78 trillion (+22.6%)
  • The growing trade surplus of ¥2.77 trillion is driven by:
    1. Rebounding overseas demand, especially from the U.S.
    2. China’s early recovery from COVID-19 and supply chain stability
    3. Higher prices for key export goods

■ Top Trade Partners (as of Sept. 2021):

  1. United States (¥3.52 trillion)
  2. Japan (¥1.78 trillion)
  3. South Korea (¥1.70 trillion)
  • Export destinations: The top 10 countries/regions accounted for 52.75% of total exports.
  • Import origins: The top 10 accounted for 54.34%, with Taiwan and South Korea as the top sources.

■ Import Regulations and Non-Tariff Barriers (NTBs)

  • As of June 2021, China implemented 121 trade remedy measures:
    • 111 anti-dumping, 10 countervailing
    • Concentrated in chemicals (81), metals (11), and other sectors
  • Common NTBs include product registration, labeling requirements, certifications (e.g., CCC), and licensing.
    • For example, imported food is subject to multiple regulatory layers, including CFDA registration and label inspections under specific food safety laws and standards.

C. Investment

■ Center of Global FDI: No.1 in Outbound, No.2 in Inbound

  • In 2020, China ranked:
    • 1st in outbound investment: $153.71 billion (+12.3% YoY)
    • 2nd in FDI inflows: $149.34 billion (+5.7% YoY)

■ 14th Five-Year Plan (2021–2025) FDI Targets

  • Goals include attracting $700 billion in actual foreign investment by 2025, with 30% directed into high-tech industries.
  • Supporting policies include:
    • Further opening of key sectors
    • Streamlining of negative lists
    • Reduced entry barriers in priority industries

■ Foreign Investment Regulated via a Negative List

  • Only industries explicitly listed are restricted; all others are open to foreign participation.
  • China first introduced the foreign investment negative list in June 2017.

■ Encouraging Investment in Western & Central Regions + Priority Industries

  • China updates its Catalogue of Encouraged Industries for Foreign Investment annually.
  • Strong policy incentives for high-tech manufacturing and industries located in underdeveloped central and western regions.

D. Projects

■ Balanced Regional Development through PPP and New Infrastructure Initiatives

  • Public-private partnership (PPP) projects have surged, with over 10,000 projects launched since 2014 totaling ¥15.7 trillion in investment.

■ Infrastructure Investment Focused on Western and Inland Regions

  • In H1 2021, the highest growth in net project investment came from Guangxi (¥87.7B), Chongqing (¥68.0B), Sichuan (¥54.3B), Xinjiang (¥46.9B), and Shaanxi (¥37.9B).
  • Key areas: transportation, municipal engineering, rural development, education, and environmental protection.

■ Public Projects to Support Economic Stimulus and Sustainability

  • Government aims to:
    1. Promote inclusive development in impoverished regions
    2. Support eco-friendly, low-carbon projects
    3. Expand PPP models to ensure fiscal sustainability

■ Regional Cluster Infrastructure to Accelerate

  • Major regional clusters such as the Jing-Jin-Ji area, the Yangtze River Economic Belt, and the Yellow River Basin are set to see intensified infrastructure development as part of balanced national growth efforts.